Search Rankings Performance
KEY WIN
Compared to September 2026, Cardinal Auto Center expanded its #2–5 ranking group from 5 to 23 keywords (+18), while the #1 group fell from 3 to 1 and the #6–10 group declined from 14 to 9. The clearest keyword gains were ‘certified used vehicles Stillwater OK’, which improved from #2 to #1 in Google Local Pack, and ‘used cars Stillwater OK’, which climbed from #13 to #3 in Google Local Finder (+10); ‘buy used cars Stillwater OK’ also newly entered at #3 in Google Local Pack. A temporary Bing outage affected the October ranking snapshot and is expected to be resolved in the next report, so Bing visibility should be re-evaluated after service is restored.
| Keyword | Position | Change | Source |
|---|---|---|---|
| certified used vehicles Stillwater OK | #1 | ↑1 | Google Local Pack |
| local used car lot Stillwater OK | #2 | ↓1 | Google Local Finder |
| reliable used cars near me | #2 | ↓1 | Google Local Pack |
| trade-in car Stillwater OK | #2 | ↑4 | Google Local Pack |
| used car dealer Stillwater OK | #2 | – | Google Local Pack |
| buy used cars Stillwater OK | #3 | New | Google Local Pack |
| used cars Stillwater OK | #3 | ↑10 | Google Local Finder |
| affordable used cars Stillwater OK | #4 | ↑1 | Google Local Finder |
| budget-friendly cars Stillwater OK | #4 | New | Google Local Finder |
| auto financing near me | #3 | – | Google Local Finder |
Online Citations
Google Business Profile Performance
Business Name
Cardinal Auto Center
Address
2805 E 6th Ave, Stillwater, OK 74074
Phone
(405) 714-7849
Website
Category
Car Dealer
Opening Hours
Mon–Fri: 10:00 AM – 6:00 PM; Sat: 9:00 AM – 2:00 PM; Sun: Closed
Total Photos
14
Google Business Profile Competitor Analysis
Keyword: “buy used cars Stillwater OK” | Top 10 Local Pack Competitors
Market Position
Cardinal Auto Center ranks #4 for ‘buy used cars Stillwater OK’ in the October 2026 Google Business Profile Audit, down one place from #3 in September 2026. Across all five audited keywords, Cardinal ranks #4 for ‘used car dealer Stillwater OK’, #6 for ‘used cars Stillwater OK’, above #20 for ‘pre-owned vehicles Stillwater OK’, #5 for ‘affordable used cars Stillwater OK’, and #4 for ‘buy used cars Stillwater OK’. The selected leaders for the featured audit are Howerton Auto Sales and Service Inc. at #1, Regal Used Auto Sales & Truck Sales LLC at #2, and Car-Mart of Stillwater at #3. The October ranking snapshot was affected by a temporary Bing outage that is expected to be fixed before the next report. The profile has 14 photos and 75 reviews with a 5.0 rating, so review volume and visual inventory remain the clearest long-term competitive gaps.
| Rank | Business Name | Verified | Photos | Reviews | Rating | Category |
|---|---|---|---|---|---|---|
| #1 | Howerton Auto Sales and Service Inc. | ✓ | 5 | 58 | 4.7★ | Used Car Dealer |
| #2 | Regal Used Auto Sales & Truck Sales LLC | ✓ | 5 | 248 | 4.7★ | Used Car Dealer |
| #3 | Car-Mart of Stillwater | ✓ | 5 | 342 | 4.1★ | Used Car Dealer |
| #4 | Cardinal Auto CenterYOU | ✓ | 14 | 75 | 5.0★ | Car dealer |
| #5 | Okie Motors LLC | ✓ | 10 | 46 | 4.5★ | Towing Service |
| #6 | Alpha Auto Sales | ✓ | 9 | 10 | 5.0★ | Used Car Dealer |
| #7 | Barry Sanders Supercenter | ✓ | 141 | 909 | 4.1★ | Car Dealer |
| #8 | Mitchell’s 6th Ave Auto Sales | ✗ | 1 | 14 | 4.2★ | Used car dealer |
| #9 | Wilson Chevrolet | ✓ | 88 | 1100 | 4.5★ | Chevrolet Dealer |
| #10 | Janzen Toyota | ✓ | 119 | 621 | 4.8★ | Toyota dealer |
Customer Reviews & Reputation
On-Site SEO Audit
Key Recommendations
Based on October 2026 data compared to September 2026.
Compared to September 2026, the #2–5 group expanded from 5 to 23 keywords (+18), while the #1 group fell from 3 to 1 and the #6–10 group declined from 14 to 9. A temporary Bing outage affected October ranking performance and is expected to be fixed in the next report, so confirm the Bing portion of the trend after service is restored. Protect ‘certified used vehicles Stillwater OK’ at #1 in Google Local Pack, the newly ranked ‘buy used cars Stillwater OK’ at #3 in Google Local Pack, and the ‘used cars Stillwater OK’ climb from #13 to #3 in Google Local Finder (+10), while maintaining ‘auto financing near me’ at #3 in Google Local Finder.
Compared to September 2026, the October desktop audit reported 54/100 Performance, 77/100 Accessibility, 96/100 Best Practices, and 92/100 SEO, with 48 images missing alt text. Prioritize adding descriptive alt attributes to those 48 images and address the performance and accessibility findings before the next report. The temporary Bing outage is unrelated to this on-site audit and should be rechecked separately after service is restored.
Compared to September 2026, Google Business Profile views fell from 954 to 866 (-88) and website clicks fell from 226 to 216 (-10), while phone calls increased from 15 to 19 (+4) and directions increased from 40 to 49 (+9). Strengthen the profile CTA and landing-page message so the improved call and direction activity is supported by stronger web conversion.
Compared to September 2026, live citations increased from 16 to 18 (+2), and the October Citation Tracker reports 0 business-name errors, 0 address errors, 0 phone errors, and 0 ZIP-code errors. Keep the verified business information consistent—2805 E 6th Ave, Stillwater, OK 74074; (405) 714-7849; Car dealer—while monitoring the Cortera listing for future changes.
Compared to September 2026, Google reviews increased from 74 to 75 (+1) while the 5.0 rating held. Cardinal moved from #3 to #4 for ‘buy used cars Stillwater OK’, while Wilson Chevrolet has 1,100 reviews and Car-Mart of Stillwater has 342; continue a documented post-sale review-request process to defend the local visibility gained in the #2–5 ranking group.
Compared to September 2026, the Google Business Profile photo count held at 14, while the selected October competitor set includes Barry Sanders Supercenter with 141 photos, Wilson Chevrolet with 88, and Janzen Toyota with 119. Add original inventory, lot, vehicle-detail, and team images consistently to strengthen visual coverage for local-pack searches.
Compared to September 2026, Facebook followers increased from 378 to 418 (+40), the recommendation rate remained 100%, and Facebook recommendations increased from 7 to 8 (+1). Keep the 100% recommendation rate and connect October inventory and financing posts to the profile and website paths that need to recover the 10 lost website clicks.